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nordstar*
[verb] - to find direction

Meaning

  1. the ability to simply and quickly plot a course or change direction
  2. to understand easily where you are and where you need to be

From the Blog

Celebrating Our Long-Standing Partnership with Datatex

Celebrating Our Long-Standing Partnership with Datatex

Recognising the need for specialised expertise and innovative solutions, nordstar* and Datatex have partnered to deliver world-class ERP solutions tailored for the textile and apparel industry. Our marketing manager, Lottie Brett, outlines the benefits the pairing of nordstar's expertise in project management with Datatex's cutting-edge ERP technology can provide businesses.

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The Google HEART Framework: A Practical Guide to Measuring UX That Matters

The Google HEART Framework: A Practical Guide to Measuring UX That Matters

User experience (UX) isn't just about aesthetics - it's about measurable impact. Google's HEART framework provides a structured way to assess and improve UX with meaningful data, avoiding vanity metrics. Neil provides a break down of each HEART category, explaining how to track key signals and align UX goals with actionable metrics to make data-driven decisions that enhance product value.

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