User experience (UX) isn't just about aesthetics - it's about measurable impact. Google's HEART framework provides a structured way to assess and improve UX with meaningful data, avoiding vanity metrics. Neil provides a break down of each HEART category, explaining how to track key signals and align UX goals with actionable metrics to make data-driven decisions that enhance product value.
Neil Munnoch
Posted 20th Feb 2025
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Neil Munnoch explains the impact of transitioning to Windows 11 for UK businesses, emphasising the risk of delaying the upgrade and the benefits of acting early with our support.
Neil Munnoch
Posted 8th Jan 2025
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nordstar* have recently collaborated with Hays Travel and Digital Travel.io, providing expertise in customer journey mapping, strategic alignment, and feedback loops to optimise the app and develop a centralised platform on the behalf of Hays Travel for customers to manage their holiday bookings.
Lottie Brett
Posted 10th Jan 2025
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