"With nordstar*'s support, we brought our data strategy to life, giving our teams the confidence to make smarter decisions. By moving our data into a new environment and fostering a data-driven culture, we've not only made our operations more efficient but also set the stage for future innovation in AI and analytics."
The Brief
Hays Travel had a wealth of data relating to their business but it was fragmented across multiple systems, making it difficult to get a clear, single view of customers, sales, and business performance. Decision-making relied on manual reports, and teams lacked confidence in the accuracy of these reports. The company wanted to use data more effectively - not just for hindsight (what happened) but also for insight (why it happened) and foresight (what will happen).
Response & Delivery
We collaborated with the business to design and implement a data use & governance programme, underpinned by a cloud-based data lakehouse, delivering several benefits. We established a Single Source of Truth by migrating and structuring data from multiple systems into a scalable, centralised data lakehouse, ensuring consistency and accessibility. A Data Governance Framework was implemented to define ownership, accountability, and quality controls, maintaining integrity and trust. To drive cultural and organisational change, we provided training and engagement, helping teams adopt a data-driven mindset. Finally, we enabled advanced analyics and AI readiness by implementing real-time dashboards, predictive analytics, and AI-driven insights, supporting smarter decision-making and improved efficiency.
The Impact
Hays Travel now benefit from faster and more confident decision-making, as they rely on accurate data rather than intuition to drive decisions. Significant efficiency gains have been achieved through automated data processes, which have reduced time spent on manual reporting, allowing teams to focus on higher-value work that drives business growth. The organisation's data capabilities have been future proofed with a scalable, cloud-based solution, enabling Hays Travel to adapt and innovate by leveraging AI and advanced analytics technologies. By combining technology with cultural transformation, Hays Travel now use data to reflect on past performance as well as to anticipate the future.
